“The comment section is your insight section. That’s where you’ll find your golden nuggets. I always rely on community managers—tools can’t always pick up what they catch.”

“I’ve done full reports on comment sections. Listening tools can’t pull in paid ad comments, so we watch closely—what are people saying right there?”

“I want the reaction to be ‘I feel so seen,’ or ‘I sent this to my brother.’ We get specific about what the moment is meant to trigger.”

“It’s never a nine-to-five in sports-social. I try to make space for my team to creatively refresh without tracking every little thing.”

“We ran analysis comparing social data to box office results—ridiculously strong correlation. That’s why we’re doing all the snooping.”

“AI becomes the missing assistant. It helps with speed, volume, and all the requests we couldn’t get to before. Now we can actually handle it.”

“Sometimes I just sit there thinking, ‘How do I make it even better?’ But you don’t always have to. Just let the moment breathe.”

“We treat Reddit like community customer service. We listen, respond, and bring that feedback to the product team. It’s two-way.”

“We knew the content was good, so we just reposted it at a different time. Same post—numbers shot up. Sometimes, it’s just timing.”

“Departments like Radiology or Surgery—sometimes their posts outperform ours. Managing that middle layer is the trickiest part.”