EPISODE 7
This episode explores how social teams became essential advisors during a time of crisis — and why that role is here to stay. Panelists reflect on the early days of COVID, the evolution of engagement metrics, and how tools like Nebula Social and Haix AI helped decode what audiences actually needed. But the real focus? People. From cross-functional wins to internal advocacy, the discussion centers on how collaboration, clarity, and authentic content can elevate social beyond the feed. It’s a tribute to the invisible work that keeps brands human.
Sponsors: Audiense, Nebula Social (Accrete AI), HaiX AI
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Senior Social Media Specialist at AdventHealth with a flair for creative storytelling. She has a diverse background in luxury fashion, hospitality, and education, revolutionizing online patient engagement. She embraces TikTok trends and out-of-the-box marketing strategies.
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Social media strategist at Michigan Medicine, with writing credits for major UK newspapers. He formerly led digital efforts for Detroit Medical Center and advocates social media adoption among faculty. His expertise spans brand strategy, live streams, and trending social media.
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Social Media Manager at Corewell Health, overseeing content, community management, and rebranding. He brings 15+ years of social media experience in healthcare, navigating mergers and a pandemic. He holds a degree in Integrative Public Relations from Central Michigan University.
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A communications manager at WellSpan Health with puzzle-solving skills, journalism roots, and PR acumen. She develops engaging strategies for complex marketing challenges. Her experience includes Lovell Communications, Geisinger, and running a family farm.
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Digital Marketing Specialist for Henry Ford University with a strong background in crafting engineering content. DeAndre has executed strategies that boost engagement and brand presence. DeAndre offers a unique perspective to healthcare marketing.
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Hosted by
Tan runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.
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