EPISODE 1
This episode dives into how food and beverage brands are using social intelligence to stay relevant in a fast-moving culture. The panel explores how community managers surface hidden insights from comment sections, why nostalgia and seasonal cues drive engagement, and how sentiment data is reshaping campaigns in real-time. With examples from global brands and candid discussion about internal silos, the conversation reveals how social teams are quietly influencing product decisions, customer experience, and brand storytelling — especially in the wake of the pandemic.
Sponsors: Audiense, Nebula Social (Accrete AI), Piar
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A social intelligence specialist with 10+ years in listening and research methodologies. He has guided brands like Audi, Hilton, and Nestlé, and founded multiple Social Intelligence Practices. Recognized by the Social Intelligence Lab, he continues to advance the field.
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A multi-hyphenate creative and social listening analyst at PepsiCo, also running her own studio “que lo que?!”. She generates over 1M+ views on social as @iamthesocialista, sharing insights on TikTok, Instagram, and LinkedIn. She is an avid traveler and fitness enthusiast, ready for the next 5K.
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Social Media Engagement Specialist at The Hershey Company since March 2020, focusing on organic social and influencer relations. She expands brand engagement through data-driven insights and paid media strategy. She leads social for iconic brands like Reese’s, Hershey’s, and KitKat.
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Social engagement & community lead at Oatly, ensuring brand relevance through listening. She is passionate about sustainable food systems, plant-based diets, and climate action. She keeps Oatly part of timely conversations on social media.
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A consumer insights and brand strategist with 10+ years in social intelligence across healthcare, pharma, and CPG. She is driven by deep research and a passion for human-centric understanding. She fuels her morning with “masala chai” and explores consumer behavior at a deeper level.
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Tan runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.
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