EPISODE 2
This episode explores what brands can learn from sports teams when it comes to identity, loyalty, and community. The panel unpacks how fan culture shapes everything from content strategy to product launches, and why regional nuance still matters in a global marketing world. From balancing star power with team legacy to using AI for smarter creative workflows, the conversation offers a candid look at what it takes to build brand love in 2025 — not just awareness. Whether you're in sports, CPG, or social strategy, this one’s about the emotional engine behind great marketing.
Sponsors: Audiense, Piar
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Vice President of Marketing & Brand Strategy for the Carolina Hurricanes. He formerly led digital and social for the Brooklyn Nets, New York Islanders, and Carolina Panthers. He oversees digital, advertising, and creative strategy, partnering with corporate sponsors.
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A seasoned sports professional with a decade leading digital and social teams. His past stops include Nike, the Minnesota Timberwolves, Sacramento Kings, and now the NFL. He focuses on content creation, brand strategy, sponsorships, and analytics.
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Senior VP of Marketing & Content for Pacers Sports & Entertainment with 15 years in sports. He has held past roles at TikTok, FOX Sports, and the Oakland Raiders. A Notre Dame grad, he enjoys fitness, Netflix binges, and 90s music.
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Founder/CEO of Atalanta Marketing with over a decade at the NHL’s Pittsburgh Penguins. She served as VP of Marketing & Digital, pioneering as a female executive in sports. She is an Emmy winner and Webby Honoree with advanced degrees in Sports Management.
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Tan runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.
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