EPISODE 4
This episode tackles how AI is transforming social media intelligence — not by replacing marketers, but by sharpening their ability to detect patterns, surface risks, and act fast. Panelists discuss the practical tension between data overload and usable insight, the importance of cross-functional buy-in, and why off-the-shelf tools often miss the mark. With examples spanning crisis response, creative briefing, and internal alignment, the conversation makes one thing clear: AI is only as powerful as the humans translating signal into action.
Sponsors: Audiense, Nebula Social (Accrete AI), Piar
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A social media and marketing leader with 12+ years in strategy, campaigns, and data insights. She guides global teams to success through research, brand building, and dynamic content. She has worked with Microsoft, Cash App, Boeing, and more to grow digital presence.
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Social Listening Intelligence Manager at NVIDIA with 10+ years in social media and strategy. She uncovers insights for data-driven decisions across teams. She is passionate about leveraging social data for impactful results.
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Social Analytics & Operations Lead at Uber with 8+ years in social intelligence and strategy. She guides social listening and reporting across the company, leveraging media, agency, and brand experience. She is passionate about uncovering trends and insights across diverse industries.
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Director of the Social Intelligence Practice at Microsoft with over a decade of social data research. He leads a team using insights for product development, marketing, and customer engagement. He is a 3x Social Intelligence Lab Insider Global 50 honoree collaborating with academia and industry.
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Tan runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.
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