EPISODE 3
This episode goes deep on the chaos and craft behind entertainment marketing. Panelists share how social teams at leading studios and platforms track, react, and sometimes steer the cultural moment — from surprise fandom insights to split-second trend pivots. The discussion unpacks why social listening alone isn’t enough, how to operationalize insights across departments, and what it takes to make sure your campaigns don’t just launch — they land. If you’ve ever wondered how viral trailers, fandoms, and data collide, this one’s for you.
Sponsors: Audiense, Piar
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Executive Director of Global Social Intelligence at Warner Bros. Discovery, providing deep social tracking and brand insights. He previously led intelligence at Machinima and Universal Music Group, merging traditional research with real-time data. He refines analytics methodologies to inform creative strategy and partnerships.
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A social analytics expert with a decade of experience turning vast social data into actionable insights. His strong analytical skills help identify trends and inform business decisions. He advocates for social listening to drive innovation and success.
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Leads Social Analytics at Disney Entertainment Television, overseeing influencer relations, social monitoring, and measurement. She previously worked at National Lampoon, CBS, and MTV, bringing a wealth of entertainment industry experience. She earned her MBA from UCLA Anderson and is recognized as a top figure in social intelligence.
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Manager of Global Social Media Analytics for Paramount+, offering best-in-class insights and strategic recommendations. She previously led social intelligence at Ipsos and Warner Brothers, collaborating with international teams. She balances analytics, parenting, and multilingual conversations.
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Tan runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.
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